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	<title>matt:littlemore &#187; subversion</title>
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		<title>Election Art Imitates Art</title>
		<link>http://www.matthewlittlemore.com/2010/04/06/election-art-imitates-art/</link>
		<comments>http://www.matthewlittlemore.com/2010/04/06/election-art-imitates-art/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 17:40:56 +0000</pubDate>
		<dc:creator>Maff</dc:creator>
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		<guid isPermaLink="false">http://www.matthewlittlemore.com/?p=1149</guid>
		<description><![CDATA[&#8216;When 24-year-old Jacob Quaglozzi won a contest to design a Labour election poster, he doubtless thought it was the first rung on the political ladder. But yesterday his ambitions appeared to have been nipped in the bud after his idea backfired spectacularly.&#8217; Mail Online, April 5th 2010. The idea was to compare David Cameron to [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.matthewlittlemore.com/wp-content/uploads/HuntPoster.jpg" alt="" title="HuntPoster" width="300" height="341" class="alignright size-full wp-image-1154" />&#8216;When 24-year-old Jacob Quaglozzi won a contest to design a Labour election poster, he doubtless thought it was the first rung on the political ladder. But yesterday his ambitions appeared to have been nipped in the bud after his idea backfired spectacularly.&#8217; Mail Online, April 5th 2010.<br />
The idea was to compare David Cameron to the politically incorrect Eighties TV detective Gene Hunt, but instead this pop-media subversion (copyright issue not mentioned) was subverted by the Torys to use as their own election poster&#8230; apparently pleased with the unintentional rebranding of Cameron to make him &#8216;cooler, less posh&#8217;. The winning labour poster comes with a prize to visit the Saatchi &#038; Saatchi advertising offices.<br />
The tories have called in M&#038;C Saatchi, notable for the 1997 Tony Blair &#8220;demon eyes&#8221; campaign, more than a decade after the ad agency last worked for the party. Saatchi &#038; Saatchi was appointed in 2007 to devise Labour&#8217;s advertising and are no longer connected with the brothers Maurice &#038; Charles (M&#038;C).<br />
How will the impact of the governments&#8217; white paper on Digital Media affect these cases of Visual Media Mash Up and subversion of ideas/intellectual property?<br />
<img src="http://www.matthewlittlemore.com/wp-content/uploads/Sutch.jpg" alt="" title="Sutch" width="400" height="369" class="alignleft size-full wp-image-1158" /></p>
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		<title>Subliminal advertising?</title>
		<link>http://www.matthewlittlemore.com/2010/04/01/subliminal-advertising/</link>
		<comments>http://www.matthewlittlemore.com/2010/04/01/subliminal-advertising/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 13:39:15 +0000</pubDate>
		<dc:creator>Maff</dc:creator>
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		<guid isPermaLink="false">http://www.matthewlittlemore.com/?p=1141</guid>
		<description><![CDATA[Certainly not&#8230; but Logorama &#8211; an excellent short film directed by the French animation collective H5, François Alaux, Hervé de Crécy and Ludovic Houplain. Presented at the Cannes Film Festival 2009, it opened the 2010 Sundance Film Festival and won a 2010 academy award under the category of animated short. Logorama from Marc Altshuler &#8211; [...]]]></description>
			<content:encoded><![CDATA[<p>Certainly not&#8230; but <strong>Logorama</strong> &#8211; an excellent short film directed by the French animation collective H5, François Alaux, Hervé de Crécy and Ludovic Houplain. Presented at the Cannes Film Festival 2009, it opened the 2010 Sundance Film Festival and won a 2010 academy award under the category of animated short.<br />
<object width="400" height="265"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=10149605&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=10149605&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="265"></embed></object>
<p><a href="http://vimeo.com/10149605">Logorama</a> from <a href="http://vimeo.com/user3365583">Marc Altshuler &#8211; Human Music</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
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		<title>Lawrence Lessig &amp; Remix Culture</title>
		<link>http://www.matthewlittlemore.com/2010/02/17/lawrence-lessig-remix-culture/</link>
		<comments>http://www.matthewlittlemore.com/2010/02/17/lawrence-lessig-remix-culture/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 15:41:08 +0000</pubDate>
		<dc:creator>Maff</dc:creator>
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		<guid isPermaLink="false">http://www.matthewlittlemore.com/?p=1047</guid>
		<description><![CDATA[We made mix tapes, they remix music &#8211; We watched TV, they make TV Lawrence Lessig is perhaps the most important voice for artists, authors and coders of the digital age who wish to remix existing media assets without fear of recrimination. He is a founding board member of Creative Commons and a strong supporter [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.matthewlittlemore.com/wp-content/uploads/Lessig1.jpg" alt="" title="Lessig1" width="300" height="367" class="alignleft size-full wp-image-1060" /><strong>We made mix tapes, they remix music &#8211; We watched TV, they make TV</strong><br />
<a href="http://lessig.org/blog/"><strong>Lawrence Lessig</strong></a> is perhaps the most important voice for artists, authors and coders of the digital age who wish to remix existing media assets without fear of recrimination. He is a founding board member of Creative Commons and a strong supporter of legislation to free up the restrictions on copyright and trademark in the context of technology applications.<br />
Most Vidders and Remixers, if considering copyrights at all, tend to see no problem with using &#8216;found&#8217; media assets to reconstruct and &#8216;mash up&#8217; and as their work is generally created for fun and not for profit, simply see their role as one of adding content (and value) to sites such as YouTube. The role of Youtube has become a kind of interactive public access TV &#8211; viewers watch, critique, imitate and parody at an incredible rate, media which can itself become (although somewhat short-lived) a popular cultural style in it&#8217;s own right.</p>
<p>Lessig says<strong> ‘We live in an age of prohibition, where in many areas of life ordinary people live against the law. The kids live life knowing they live it against the law &#8211; which is extremely corrosive and corrupting.’</strong></p>
<p>Copyright law has a very unclear role in the digital age &#8211; every visual reference is itself a &#8216;copy&#8217;, where many of these copies are used to the benefit of the originator. Is it fair to allow copies which work for the good of the copyright holder and criminalise the copies which don&#8217;t? And is it possible that by creating a culture of illegal creativity in the world of new media this may have a detrimental effect on society as a whole?</p>
<p><strong>Anybody involved or interested in Remix Culture should check out his speech on how the law is strangling creativity</strong><br />
<a href="http://www.ted.com/index.php/talks/larry_lessig_says_the_law_is_strangling_creativity.html"><img src="http://www.matthewlittlemore.com/wp-content/uploads/watch-400x176.jpg" alt="" title="watch" width="400" height="176" class="alignright size-medium wp-image-1053" /></a></p>
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		<title>Notes on Remix Culture</title>
		<link>http://www.matthewlittlemore.com/2010/02/17/notes-on-remix-culture/</link>
		<comments>http://www.matthewlittlemore.com/2010/02/17/notes-on-remix-culture/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 14:55:13 +0000</pubDate>
		<dc:creator>Maff</dc:creator>
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		<guid isPermaLink="false">http://www.matthewlittlemore.com/?p=1026</guid>
		<description><![CDATA[For the first time in history, the most powerful mass medium of a society is totally controlled and dominated by advertisers and the market, totally driven by commercial imperatives, saturated by ubiquitous commercials that deliver audiences to advertisers (not programs to audiences). Avante garde artists’ experimentations with both form and content function as a direct [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.matthewlittlemore.com/wp-content/uploads/vogel-400x199.jpg" alt="" title="vogel" width="400" height="199" class="alignright size-medium wp-image-1034" />For the first time in history, the most powerful mass medium of a society is totally controlled and dominated by advertisers and the market, totally driven by commercial imperatives, saturated by ubiquitous commercials that deliver audiences to advertisers (not programs to audiences).<br />
Avante garde artists’ experimentations with both form and content function as a direct challenge to the ideological and political power of mainstream commercial cinema &#8230;no solutions or programmatic statements, but a series of intricate challenges, hints and coded messages, subverting both form and content&#8230; it is by definition an aesthetic and political movement&#8230; film is sacked, atomised, caressed and possessed in a frenzy of passionate love.<br />
<strong>Amos Vogel</strong> (From Film As A Subversive Art 1974)</p>
<p><img src="http://www.matthewlittlemore.com/wp-content/uploads/youtube1-400x299.jpg" alt="" title="youtube" width="400" height="299" class="alignleft size-medium wp-image-1040" />Vogel&#8217;s view of the future of mainstream cinema seems to ring true today in relation to the remix culture of social networking sites such as YouTube. Perhaps not entirely subversive in intent, millions of Vidders and remixers are deconstructing and envisioning their own personal takes on film, TV and other media forms in popular culture. Usually as homage to their favourite movies, bands or even TV commercials (caressed and possessed in a frenzy of love) or in other cases a parody or political message (subverting form and content) usually delivered tongue in cheek The &#8216;Born Digital&#8217; generation are making their own TV from slices of other people&#8217;s work, remixing peer&#8217;s as well as commercially owned work. Are they Vogel&#8217;s (unknowing?) iconoclasts transgressing narrative modes, structures and visual convention? For this is the art of the common people, this is modern entertainment, an ever-changing production and consumption cycle where new styles are immediately critiqued by peers, imitated and devalued. This is art separated from the art world, often illegal in media usage and so widespread almost impossible to police.</p>
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		<title>New Guerrilla Media</title>
		<link>http://www.matthewlittlemore.com/2010/01/07/new-guerrilla-media/</link>
		<comments>http://www.matthewlittlemore.com/2010/01/07/new-guerrilla-media/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 23:44:57 +0000</pubDate>
		<dc:creator>Maff</dc:creator>
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		<guid isPermaLink="false">http://www.matthewlittlemore.com/?p=894</guid>
		<description><![CDATA[The era of the digital native has brought about the rise of a new generation of digital media producers who are often free from the constraints of artistic convention and legal consideration. The new guerrilla media revival utilizing experimental media as resistance, parody and subversion is alive and thriving in the digital world. The result [...]]]></description>
			<content:encoded><![CDATA[<p>The era of the digital native has brought about the rise of a new generation of digital media producers who are often free from the constraints of artistic convention and legal consideration. The new guerrilla media revival utilizing experimental media as resistance, parody and subversion is alive and thriving in the digital world. The result is some daring creative experimentation with narrative and form, fresh artistic visions largely unaware of but rooted in the avant-garde tradition. In his book exploring the social and cultural contexts of subversive cinema <strong><a href="http://www.thestickingplace.com/film/films/film-as-a-subversive-art/film-as-a-subversive-art/">&#8216;Film as a Subversive Art&#8217; (1974) Amos Vogel</a></strong> says:</p>
<p>The avant-garde offers no solutions or programmatic statements, but a series of intricate challenges, hints and coded messages, subverting both form and content. in this fundamental sense, it is by definition an aesthetic and a political movement&#8230; In its works, film is sacked, atomized, caressed and possessed in a frenzy of passionate love.</p>
<p>The description lends itself comfortably to the ideals of the YouTube &#8216;Vidders&#8217; and remixers. A large proportion of YouTube content is made of &#8216;fanvids&#8217; which although have a flagrant disregard for intellectual property and copyright law are generally a celebration of pop culture which are intended as a display of appreciation for a particular band, artist or celebrity to share with other fans. Rather than subversion they see their work as adding value to the site, acknowledging credit to the creators of video and music and as there is no profit to be made consider the results free advertising for their favorite artists. Some artists react positively to the exposure, realising the videos may actually create more sales. As the players in the remix culture use &#8216;found&#8217; materials (sharing a lineage to Marcel Duchamp and the surrealists who used and repurposed found objects) they often skirt copyright laws, the interference from the corporations who own the material only serving to make them more savvy to use clever workarounds to confuse the censors and bots which detect infringements.</p>
<p>The use of social networking and new forms of digital communication has allowed people to become participants in an organic production and consumption cycle, using the relatively anonymous platform for creative expression and resistance &#8211; the success or failure of their work to be judged by their peers. With the availability of easily obtained music and video archives, remix aesthetics, blogs and web 2.0 new styles and formulas are quickly played out, imitated and subsequently devalued and replaced more quickly than ever before. In this way, the unnamed guerrilla artist is reshaping the very visual culture of new digital media and directly challenges the ideological and political power of mainstream media. In the 1971 book <strong><a href="http://www.museum.tv/eotvsection.php?entrycode=activisttele">&#8216;Guerrilla television&#8217; Michael Shamberg and the Raindance Media Collective</a></strong> say</p>
<p>Community video will be subversive to any group, bureaucracy or individual which feels threatened by a coalescing of grassroots consciousness&#8230; it puts people in touch with one another about common grievances.</p>
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		<title>Subversion &amp; the Subliminal</title>
		<link>http://www.matthewlittlemore.com/2010/01/06/subversion-the-subliminal/</link>
		<comments>http://www.matthewlittlemore.com/2010/01/06/subversion-the-subliminal/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 13:37:40 +0000</pubDate>
		<dc:creator>Maff</dc:creator>
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		<guid isPermaLink="false">http://www.matthewlittlemore.com/?p=797</guid>
		<description><![CDATA[James Vicary was a market researcher, best known for popularizing the notion of subliminal advertising in 1957. He used a movie theatre in Fort Lee, New Jersey he tested subliminal messaging on over 45,000 movie goers over a 6 week period. While the patrons watched a movie (called Picnic) Vicary displayed 2 subliminal messages &#8211; [...]]]></description>
			<content:encoded><![CDATA[<p><strong>James Vicary</strong> was a market researcher, best known for popularizing the notion of subliminal advertising in 1957. He used a movie theatre in Fort Lee, New Jersey he tested subliminal messaging on over 45,000 movie goers over a 6 week period. While the patrons watched a movie (called Picnic) Vicary displayed 2 <strong>subliminal messages</strong> &#8211; &#8216;Eat Popcorn&#8217; and &#8216;Drink Coca-Cola&#8217;. The messages were text based subliminal messages and were displayed much faster than the human eye can see &#8211; they flashed on the screen for 3/1000s of 1 second &#8211; and they were displayed once every 5 seconds. Results were taken by comparing the current 6 weeks sales of Coca Cola and popcorn to sales figures from the previous 6 weeks. The difference was phenomenal:<br />
Popcorn sales had risen by 57%<br />
Coca Cola sales rose by 18.1%<br />
These figures suprised even Vicary himself. At the time the findings caused somewhat of a hysteria, further research started to be done into the influence of subliminal messages, and they were soon banned from being used within advertisements. However no detailed study of his findings was released and no independent evidence turned up to support his claim. Eventually, in 1962, Vicary admitted that the original study was fabricated. </p>
<p><a href="http://www.flyglobalmusic.com/fly/archives/africamiddle_east_features/persian_electronica_musical_su.html">Khaled Sanadzadeh</a> recalls an interesting story of unnoticed musical subversion in the 1980s &#8211; <strong>&#8216;The strange case of Western electronica and psychadelia being beamed out into every home across Iran at it&#8217;s most anti-western extreme&#8217;</strong>. It was the 1980s. Iran was at war with Iraq. Officials were encouraging youths to go to the front defending their country. Residents of Iran dealt with planes that were dropping bombs on them. These bombs were made in the USA and the chemical ones were from West Germany. Iranians had strong revolutionary feelings. They had denied westernization just few years before that. In such a situation, to endorse the West and its culture was an unforgivable sin. However, somewhere at the heart of the anti-West propaganda machine, Iranian TV and radio, weird happenings were taking place.&#8217;<br />
&#8216;For a long time, no singer appeared on Iranian TV or sang on the radio. They always used instrumental music in between or at the beginning of their programmes. In the mornings, there were educational programmes about physics, chemistry and biology. The afternoon was the time of war-propaganda and soldiers’ happy faces going to fight with an evil creature called Saddam Hussein were shown. At night, it was the news and stories of successes of Iranian army. Since Mozart and Beethoven’s pieces did not fit these subjects, and people were fed up with Iranian traditional music, they opted to utilize other things; electronic and ambient tunes&#8230; There was a programme called ‘The Analysis of the Week’s Politics’ on Iranian TV and they occasionally talked about Germany and France helping Iraq in the war. The sound themes were works of Klaus Shulze and Jean Michel Jarre!&#8217;</p>
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