matt:littlemore

‘When 24-year-old Jacob Quaglozzi won a contest to design a Labour election poster, he doubtless thought it was the first rung on the political ladder. But yesterday his ambitions appeared to have been nipped in the bud after his idea backfired spectacularly.’ Mail Online, April 5th 2010.
The idea was to compare David Cameron to the politically incorrect Eighties TV detective Gene Hunt, but instead this pop-media subversion (copyright issue not mentioned) was subverted by the Torys to use as their own election poster… apparently pleased with the unintentional rebranding of Cameron to make him ‘cooler, less posh’. The winning labour poster comes with a prize to visit the Saatchi & Saatchi advertising offices.
The tories have called in M&C Saatchi, notable for the 1997 Tony Blair “demon eyes” campaign, more than a decade after the ad agency last worked for the party. Saatchi & Saatchi was appointed in 2007 to devise Labour’s advertising and are no longer connected with the brothers Maurice & Charles (M&C).
How will the impact of the governments’ white paper on Digital Media affect these cases of Visual Media Mash Up and subversion of ideas/intellectual property?

Logo design for ‘Park and Ride’ – the freestyle aspect of The Snow Centre, Hemel Hempstead. The Background graphics created for promotional Video Competition flyer.

Print design for ‘Paper’ magazine cover.

Selection of print designs for magazine and directory adverts.