matt:littlemore

‘When 24-year-old Jacob Quaglozzi won a contest to design a Labour election poster, he doubtless thought it was the first rung on the political ladder. But yesterday his ambitions appeared to have been nipped in the bud after his idea backfired spectacularly.’ Mail Online, April 5th 2010.
The idea was to compare David Cameron to the politically incorrect Eighties TV detective Gene Hunt, but instead this pop-media subversion (copyright issue not mentioned) was subverted by the Torys to use as their own election poster… apparently pleased with the unintentional rebranding of Cameron to make him ‘cooler, less posh’. The winning labour poster comes with a prize to visit the Saatchi & Saatchi advertising offices.
The tories have called in M&C Saatchi, notable for the 1997 Tony Blair “demon eyes” campaign, more than a decade after the ad agency last worked for the party. Saatchi & Saatchi was appointed in 2007 to devise Labour’s advertising and are no longer connected with the brothers Maurice & Charles (M&C).
How will the impact of the governments’ white paper on Digital Media affect these cases of Visual Media Mash Up and subversion of ideas/intellectual property?

Certainly not… but Logorama – an excellent short film directed by the French animation collective H5, François Alaux, Hervé de Crécy and Ludovic Houplain. Presented at the Cannes Film Festival 2009, it opened the 2010 Sundance Film Festival and won a 2010 academy award under the category of animated short.

Logorama from Marc Altshuler – Human Music on Vimeo.